Lynn Switanowski

None

Connect with Lynn:

Recent Contributions

Making your retail business social in 2012

by Lynn Switanowski — President, Creative Business Consulting Group

People around the world are using social media for many reasons. They are meeting long lost relatives or high school classmates on social media sites…

read now

Where does the time go?

by Lynn Switanowski — President, Creative Business Consulting Group

Yesterday, I had a meeting with a client where we were supposed to spend 3 hours brainstorming a marketing strategy for a new store grand opening. Instead…

read now

Benchmarking your retail performance

by Lynn Switanowski — President, Creative Business Consulting Group

As retailers, we're always striving to do better. We have previously suggested that benchmarking can help give retailers the unique perspective they need to…

read now

Are your stores connecting with today's connected Moms?

by Lynn Switanowski — President, Creative Business Consulting Group

With Mother's Day just around the corner, we can't help but think about all the wonderful moms out there who are customers in our favorite retail stores. For…

read now

Your merchandise is NOT like fine wine

by Lynn Switanowski — President, Creative Business Consulting Group

Like most retailers, you probably have a consistent strategy in place for pricing products when they come in. But do you have the same consistent strategy in…

read now

See More From Lynn