Ben Dutter
Ben Dutter
Ben Dutter is the Chief Strategy Officer at Power Digital, a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. He is also the Founder of fusepoint, a strategic data consultancy within Power Digital that helps brands optimize their go-to-market strategies, measure campaign incrementality, and maximize ROI.
Recent Contributions
Maximizing ad dollars: Why retailers must align marketing, finance and analytics
by Ben Dutter — Chief Strategy Officer, Power Digital
As digital ad spending continues to climb, the brands that embrace data-driven collaboration between marketing, finance and analytics will be best positioned…
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