Andrew Helms is the CEO – USA at SumUp, a global financial technology company, where he leads the US strategy focused on empowering small and mid-sized businesses with an integrated payments and loyalty POS ecosystem and exceptional, US-based, bilingual customer service. An accomplished leader in Fintech, CPG, retail, and corporate strategy, Andrew is known for his data-driven approach, having previously helped scale Home Chef to a billion-dollar business through new product development and retail strategy.