Manu Mathew boasts a rich history of involvement with several marketing software-focused startups. Presently, he serves as the CEO and Co-Founder of Cohora, a B2C Customer Retention & Activation platform. Before Cohora, Manu was President of the Americas for Ad-lib.io, a creative optimization SaaS business headquartered in the UK and the remarkable growth in the US market eventually culminated in Ad-lib's successful acquisition by Smartly.io in 2022.