Michael Scharff
Michael Scharff
Michael has a wealth of experience in all aspects of retailing and across numerous industry verticals and channels. Michael has built and managed highly successful omni-channel and global e-commerce businesses, led teams in merchandising, digital marketing, innovation and other functional areas.
Recent Contributions
Redefining customer experience in retail
Achieving consistently good CX requires a clear understanding of how consumers are influenced and how they prefer to engage with brands and retailers.
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How improved CX is key to maintaining customer loyalty as customers move online
The rise of digital channels further changes the way consumers spend their time and money. E-commerce is here to stay, and according to eMarketer, following a…
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