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News & Media From Michael Scharff

Redefining customer experience in retail

by Michael Scharff

Achieving consistently good CX requires a clear understanding of how consumers are influenced and how they prefer to engage with brands and retailers.

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How improved CX is key to maintaining customer loyalty as customers move online

by Michael Scharff

The rise of digital channels further changes the way consumers spend their time and money. E-commerce is here to stay, and according to eMarketer, following a…

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