Konstantin Melnikov
Konstantin Melnikov
Konstantin Melnikov is the founder of NTI Loyalty, an award-winning company developing innovative loyalty solutions for retail. He has 15+ years in retail and 20+ in marketing. He spent 10 years as CMO at ATB, Ukraine’s largest discounter (1,000+ supermarkets) NTI Loyalty’s programs, developed by Konstantin, help retailers increase turnover by 2.5% and generate up to $500 extra profit per customer. The company’s projects span Europe and Central Asia and have earned recognition at the International Loyalty Awards 2025. Partners include UNICEF, Mastercard, Rossman, and Binance.
Recent Contributions
5 reasons why gamified loyalty programs fail
by Konstantin Melnikov — Founder, NTI Loyalty
Retailers often underestimate the complexity of gamification, and how hard it is to capture and hold consumer attention. This leads to mistakes that cause…
read nowSee More From Konstantin
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