Konstantin Melnikov
Konstantin Melnikov
Konstantin Melnikov is the founder of NTI Loyalty, an award-winning company developing innovative, gamified loyalty solutions for retail. He has 15+ years in retail and 20+ — in marketing. Notably, he spent 10 years as CMO at ATB, Ukraine’s largest discounter (1,000+ supermarkets) NTI Loyalty’s programs, developed by Konstantin, help retailers increase turnover by 2.5% and generate up to $500 extra profit per customer. The company’s projects span Europe and Central Asia and have earned recognition at the International Loyalty Awards 2025. Partners include UNICEF, WWF, Jacobs, and Nestlé.Featured Vendor
As the largest independent services provider in North America, Burroughs delivers comprehensive lifecycle management for the full range of payment and transaction automation, unattended self-service technology, robotic automation systems, and other connected IoT devices through our integrated Burroughs Digital Platform.
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