Pat Bakey
Pat Bakey
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How retailers can win by making things easier
by Pat Bakey — General Manager Consumer Industries, SAP
The world is becoming more complicated, and technology is to blame. Here's a look at how technology can make things simpler again.
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Are your fans mad about your brand?
by Pat Bakey — General Manager Consumer Industries, SAP
With March Madness upon us, here's how retailers can learn from sporting fanatics.
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