News & Media From Paul Flanigan

Four common mistakes in interactive screen deployment

by Paul Flanigan — Founder, The Preset Group

Recently, I was asked to offer up some insight about digital media and interactive digital signage. One of the questions was, "What are some of the common…

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If you build it, they will come. Really.

by Paul Flanigan — Founder, The Preset Group

When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for…

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What terrible advertising looks like

by Paul Flanigan — Founder, The Preset Group

One of the key changes with advertising is that the customer has two things that, in previous decades, were never even considered:

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Five ways to make in-store digital media more engaging

by Paul Flanigan — Founder, The Preset Group

You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential…

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A new concept: B2ME marketing

by Paul Flanigan — Founder, The Preset Group

I heard this term for the first time last week and had to take to the intertubes to learn more. Strangely, I didn't not find much. So I want to share my…

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