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Pavel Tsarykau

Pavel Tsarykau

Pavel is a strategic leader behind Expert Soft, a company specializing in high-load, enterprise-grade ecommerce solutions built on SAP Commerce Cloud and Java. He works closely with global retailers, translating real customer experience challenges into a strategic direction. With deep insight into CX pain points and industry trends, Pavel ensures that every solution aligns with modern expectations, which makes him a valuable voice on the intersection of enterprise tech and retail customer experience.

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Recent Contributions


Why retailers should treat checkout as strategic experience, not just a transaction

by Pavel Tsarykau — CEO, Expert Soft

Checkout may seem like just a confirmation page, but it’s still part of the customer journey. If that step is unstable or slightly misaligned with…

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