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Pete Barker

Pete Barker

Pete Barker is the director of product for Engage at Appriss Retail. He has a long history in Retail Loss Prevention, most notably 11 years at Dick’s Sporting Goods with his last 6 years in the role of Sr. Manager of Digital Loss Prevention.

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Not all consumers are the same: Adopting a nuanced approach against retail fraud

by Pete Barker — director of product, Engage, Appriss Retail

The challenge for retailers is that retail fraud continues to get more sophisticated, especially when it comes to returns, making it harder to identify.

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