Phaedra Hise

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Recent Contributions

Undressing an online loyalty trend

by Phaedra Hise — Senior Editor, COLLOQUY

Flash-sales online retailer Gilt recently announced that it would be offering discounts based on users' Klout scores. It's all very sexy, using online media to…

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On Target

by Phaedra Hise — Senior Editor, COLLOQUY

It will be interesting to see if Target's business falls off or increases in the wake of the recent New York Times coverage of their personalized marketing…

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Covert loyalty: Treat, or trick?

by Phaedra Hise — Senior Editor, COLLOQUY

Last week I received an invitation to join Zappo's VIP loyalty program. Of course I knew it existed. I had heard that it was a model of customer service and…

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Phaedra Hise

Phaedra Hise

Recent Contributions

Undressing an online loyalty trend

On Target

Covert loyalty: Treat, or trick?

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