Pini Yakuel
Pini Yakuel
Pini Yakuel is the Co-founder and CEO of Optimove, a global leader in customer-led marketing. He pioneered AI-orchestrated marketing, making Optimove the first CRM platform to embed AI for predicting customer behavior. Customer-led marketing, a strategy proven to increase customer lifetime value by an average of 33%, is central to Optimove’s success. Yakuel holds an MSc in Industrial Engineering and Management from Tel Aviv University.
Recent Contributions
Retailers risk overwhelming customers with holiday shopping messages
by Pini Yakuel — Co-founder and CEO, Optimove
The pervasive question for retail marketers is as follows: Are you prepared to engage your customers with precision and empathy, or will your messages…
read nowSee More From Pini
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