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Rebecca Becker

Rebecca Becker

As the Vice President of Retail Experience Solutions at Forsta, dedicated to transforming the retail landscape through innovative technology and customer-first strategies. With over 20 years of experience spanning store management, merchandise presentation, eCommerce, and digital operations, she has led high-performing teams at Kohl’s and Lands’ End while also consulting for Claire’s to enhance digital merchandising strategies and operations. 

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The secret to winning retail CX: Invest in your employees

by Rebecca Becker — Vice President, Retail Experience Solutions, Forsta

Competition in retail is fiercer than ever, and adopting a comprehensive approach to employee experience is no longer optional — it's necessary. Adopting new…

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