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Mike Ford

Mike Ford

Mike Ford is the founder and CEO of Skydeo, a high-performance audience targeting platform for advertisers and agencies serving auto, retail, tech, and mobile gaming industries. Before Skydeo, he founded TownConnect, a social media startup that connected local communities. He served as Senior Vice President, Sales and Marketing at Did-it Search Marketing, leading business development for Quigo Technologies, acquired by AOL for $330 million. In 1999, he founded Computer.com in his garage, which became a prominent computer portal website for novice users.

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What recession pop reveals about the psychology of nostalgia

by Mike Ford — CEO of Skydeo, Skydeo

For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.

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