Robert Passikoff
Robert Passikoff
Robert Passikoff, Brand Key’s founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, the Sports Fan and Women’s Wear Daily Fashion Brand Indices.
Recent Contributions
Loyalty a leading indicator of J. Crew Chapter 11 filing
by Robert Passikoff — Consultant, Brand Keys
Robert Passikoff, president, Brand Keys, Inc., shares insight on how loyalty, and a declining projectory, can lead to the predicament J. Crew now finds itself…
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Playing the JCPenney blame game
by Robert Passikoff — Consultant, Brand Keys
No, it's not a new promotion, but the latest excuse for holiday losses.
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Recent Posts
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