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News & Media From Robert Passikoff

Loyalty a leading indicator of J. Crew Chapter 11 filing

by Robert Passikoff — Consultant, Brand Keys

Robert Passikoff, president, Brand Keys, Inc., shares insight on how loyalty, and a declining projectory, can lead to the predicament J. Crew now finds itself…

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Playing the JCPenney blame game

by Robert Passikoff — Consultant, Brand Keys

No, it's not a new promotion, but the latest excuse for holiday losses.

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