News & Media From Rob Weaver
As virtual, mobile shopping take root AR crucial for successful holiday season
by Rob Weaver
With the holiday season ahead retailers should prioritize deploying AR shopping to enhance mobile experiences.
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3 questions to ask when building AR commerce that lasts
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains that while retailers are hurrying to implement 3D and AR shopping experiences, to build online…
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Retailers need agile 3D, AR to succeed on the visual web
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, offers insight on how, in 2020, pandemic-related store closures brought record numbers of shoppers to the web…
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AR is now table stakes: Here’s why retailers need to dive in
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains why immersive commerce has the potential to transform online shopping. By giving shoppers a way to…
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As 3D and AR shopping goes mainstream, new technical standards can boost ROI
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains the high return on investment and benefits for retailers deploying 3D and AR tools in accordance with…
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Augmented reality central to retailer agility in 2021
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains how augmented reality technology supports the blended experiences that will continue to dominate…
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How AR and 3D can differentiate brands to drive engagement
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains how AR and 3D can have a broad impact on business outcomes and how immersive commerce can affect a…
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To stem tide of e-commerce returns retailers need 3D, AR
by Rob Weaver
Rob Weaver, chief revenue officer for Vertebrae, offers insight on why more retailers than ever are turning to immersive commerce experiences that use…
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3D, AR can hurdle long-standing e-commerce challenges, help retailers maintain momentum
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, shares insight on survey results that suggest consumers still find the e-commerce experience frustrating. If…
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Adding AR to your e-commerce site? Here are 3 crucial questions to ask
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains that while increasing deployment of AR and 3D technology within the e-commerce strategy is paying off…
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Immersive commerce leads retail’s jump to light speed
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, believes brands at the forefront of innovation now will be poised to recover faster in the months to come.
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5 quick e-commerce changes retailers should make now
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains why retailers must focus on engaging shoppers and boosting purchase confidence in recovering from…
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Why syndication is key for brands investing in immersive commerce
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, shares how a tech powerhouse is tapping web-based 3D and AR to develop and deliver innovative online content…
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AR and 3D aren’t just for digital commerce — they’re powerful in-store assets
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains how retailers can use immersive commerce tools to overcome in-store purchase hurdles and delight store…
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