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News & Media From Roy Castleman

Cross-sell and upsell: How data analytics optimizes customer experience

by Roy Castleman

Roy Castleman, founder and managing director of EC-MSP Ltd., offers up six steps for applying analytics to customer experience.

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Automation and the retail customer experience

by Roy Castleman

Roy Castleman, founder and managing director of EC-MSP Ltd., shares insight on automation and how it's impacting retail today and what's to come in the future.

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Why great retail customer experience needs great IT

by Roy Castleman

Roy Castleman, founder and managing director of EC-MSP Ltd., a London-based IT support organization, shares insight on the role of information technology in…

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