Sai Koppala
Sai Koppala
Sai Koppala is the CMO at SheerID. Previously, he led a variety of marketing and product teams at global software companies like Google and SAP and start-ups like Proximity (acquired by Apple) and Apigee (acquired by Google).Recent Contributions
Unwrapping loyalty: 3 powerful tactics for post-holiday success
by Sai Koppala
January offers retailers another enticing opportunity to make gains with shoppers at a time when competitors are taking their eye off the ball.
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Why brands must double down on omnichannel marketing
by Sai Koppala
2023 looks to be the year that marketers must prioritize versatility above all else
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3 ways collecting consumer data boosts customer experience
by Sai Koppala
Here are actionable steps retailers can take to encourage consumers to share data and then make good use of that data over the long term.
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3 customer acquisition strategies for post-pandemic retail
by Sai Koppala
Sai Koppala, CMO at SheerID, shares strategies to help retailers accelerate direct-to-consumer efforts and create a stronger connection with customers.
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