Scott Wassmer
Scott Wassmer
Scott is Global President and General Manager of the Americas, responsible for making sure that all of Appnovation’s clients get the most inspired products and services. As a member of Appnovation’s Board of Directors, he also leads an internal culture where teams think big and thrive. Powered by a deep commitment to creative thinking and a passion for developing breakthrough, growth-driving strategies, he’s mentored Fortune 500 companies on their own digital journeys for more than two decades.
Recent Contributions
How ChatGPT can revolutionize retail: Unleashing the power of generative AI
by Scott Wassmer — General Manager, Americas, Appnovation
Artificial intelligence has made remarkable strides in recent years and retailers can take advantage now and enhance offerings in a number of ways.
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Digital innovation in retail in the age of the experience economy
by Scott Wassmer — General Manager, Americas, Appnovation
Scott Wassmer, general manager, Americas at Appnovation, takes a look at the retail consumer's expectations when it comes to digital today and in the future.
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Reinventing the retail space using digital technologies
by Scott Wassmer — General Manager, Americas, Appnovation
Scott Wassmer, GM of Americas, Appnovation, explains why retailers have an amazing opportunity to unify consumer data between the digital and physical worlds.
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