News & Media From Scott Wassmer

How ChatGPT can revolutionize retail: Unleashing the power of generative AI

by Scott Wassmer — General Manager, Americas, Appnovation

Artificial intelligence has made remarkable strides in recent years and retailers can take advantage now and enhance offerings in a number of ways.

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Digital innovation in retail in the age of the experience economy

by Scott Wassmer — General Manager, Americas, Appnovation

Scott Wassmer, general manager, Americas at Appnovation, takes a look at the retail consumer's expectations when it comes to digital today and in the future.

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Reinventing the retail space using digital technologies

by Scott Wassmer — General Manager, Americas, Appnovation

Scott Wassmer, GM of Americas, Appnovation, explains why retailers have an amazing opportunity to unify consumer data between the digital and physical worlds.

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