Citi offers easy-peasy redemption option

by Sharon Goldman — Senior Director, COLLOQUY

As we mentioned in our most recent COLLOQUY cover story on today's "squeezed" middle class, offering flexible and simple redemption options is essential for…

Walmart gas discounts: Will they change the fuel incentive landscape?

by Sharon Goldman — Senior Director, COLLOQUY

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that…

Safeway Borrows a Page from the Travel Industry

by Sharon Goldman — Senior Director, COLLOQUY

We’ve known for a while that Safeway, North America’s second largest grocery chain, has been on the right track when it comes to the Enterprise Loyalty…

The Beauty of Soft Benefits

by Sharon Goldman — Senior Director, COLLOQUY

Google charges ahead in the 'device race'

by Sharon Goldman — Senior Director, COLLOQUY

Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

The rebate debate

by Sharon Goldman — Senior Director, COLLOQUY

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition…

The communication station: are you making your connections?

by Sharon Goldman — Senior Director, COLLOQUY

Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail…

A missed opportunity to add loyalty value?

by Sharon Goldman — Senior Director, COLLOQUY

At COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a…

Foursquare and Facebook Places Face-Off for Loyalty

by Sharon Goldman — Senior Director, COLLOQUY

The check-in wars are clearly in full swing. Foursquare recently boasted it had 381,576,305 check-ins worldwide in 2010, and while I don't know the exact…