Citi offers easy-peasy redemption option

by Sharon Goldman — Senior Director, COLLOQUY

As we mentioned in our most recent COLLOQUY cover story on today's "squeezed" middle class, offering flexible and simple redemption options is essential for…

Walmart gas discounts: Will they change the fuel incentive landscape?

by Sharon Goldman — Senior Director, COLLOQUY

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that…

Safeway Borrows a Page from the Travel Industry

by Sharon Goldman — Senior Director, COLLOQUY

We’ve known for a while that Safeway, North America’s second largest grocery chain, has been on the right track when it comes to the Enterprise Loyalty…

The Beauty of Soft Benefits

by Sharon Goldman — Senior Director, COLLOQUY

Google charges ahead in the 'device race'

by Sharon Goldman — Senior Director, COLLOQUY

Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

The rebate debate

by Sharon Goldman — Senior Director, COLLOQUY

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition…

The communication station: are you making your connections?

by Sharon Goldman — Senior Director, COLLOQUY

Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail…

A missed opportunity to add loyalty value?

by Sharon Goldman — Senior Director, COLLOQUY

At COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a…

Foursquare and Facebook Places Face-Off for Loyalty

by Sharon Goldman — Senior Director, COLLOQUY

The check-in wars are clearly in full swing. Foursquare recently boasted it had 381,576,305 check-ins worldwide in 2010, and while I don't know the exact…

The holiday retail frenzy begins, but what about long-term loyalty?

by Sharon Goldman — Senior Director, COLLOQUY

Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put up before…

More evidence of rewards just for stopping by

by Sharon Goldman — Senior Director, COLLOQUY

“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…

MyMacy’s initiative customizes merchandise to boost loyalty

by Sharon Goldman — Senior Director, COLLOQUY

I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in…

We get a kick out of mobile loyalty

by Sharon Goldman — Senior Director, COLLOQUY

It’s gotten big buzz thanks to a new partnership with Best Buy, and the New York Times has already shown an appetite for this app, but here at COLLOQUY we…

Speedway doesn’t slow down . . . its rewards options, that is

by Sharon Goldman — Senior Director, COLLOQUY

Act fast, high-frequency competitors. Speedway SuperAmerica’s new Speedy Rewards Pay Card is now turning its members’ loyalty cards into debit cards, offering…

If the Culture Fits

by Sharon Goldman — Senior Director, COLLOQUY

In the humorous commercials from California’s Milk Advisory Board, viewers are told that "great cheese comes from happy cows." Whether or not cheerful bovines…

Card Sharps: How Hallmark reinvented its loyalty value proposition

by Sharon Goldman — Senior Director, COLLOQUY

Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing…

Ready for the hook plus line and sinker in the store?

by Sharon Goldman — Senior Director, COLLOQUY

I needed to buy a down pillow. That’s how it started. I needed something softer than the hard, bouncy pillow I’d been sleeping on for months, so I thought…

Mobile barcodes continue march towards mass adoption

by Sharon Goldman — Senior Director, COLLOQUY

Using 2D barcodes as virtual loyalty cards that offer rewards is  a significant investment for large retailers, who must invest in special equipment to read…

Fifty cents could have been really special

by Sharon Goldman — Senior Director, COLLOQUY

One of the trickiest parts of building loyalty is making sure that your front-line employees are empowered to make customers feel special. After all, you…