News & Media From Sharon Goldman

Retail loyaltys big leap

by Sharon Goldman — Senior Director, COLLOQUY

My former DMNews colleague, Nathan Golia, wrote a great piece about the growth of retail loyalty programs in a past issue — which I must say, if I can toot…

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Does Starbucks new free Wi-Fi offer really raise the loyalty bar?

by Sharon Goldman — Senior Director, COLLOQUY

No one who loves Starbucks doesn’t love the fact that they’re now offering free Wi-Fi in its over 6500 locations, right? My question is: How much will this…

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The Mayor of Starbucks, or just your average coffee addict

by Sharon Goldman — Senior Director, COLLOQUY

Drink a lot of Starbucks? Now you can become the “Mayor” of Starbucks in your town, thanks to the popular Foursquare application — and as a loyal customer…

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Fuel perks plus retail equals savvy loyalty play

by Sharon Goldman — Senior Director, COLLOQUY

With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s…

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Rite Aid uses health/wellness loyalty benefits to stand out

by Sharon Goldman — Senior Director, COLLOQUY

Since I began writing the COLLOQUY cover stories in August, 2009 (have you seen the most recent, Transformers?) I’ve realized that there is a certain point…

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