As Acoustic’s Chief Marketing Officer, Scott plays a crucial role in enhancing customer engagement through personalized and efficient digital experiences. Under his leadership, Acoustic has significantly influenced the marketing landscape, managing over 120 billion customer engagements globally. Prior to Acoustic, Scott was the CMO at CommerceHub (NASDAQ: CHUB), where he expanded the company’s market presence and helped achieve $30+ billion in Gross Merchandise Value in 2020.
by Scott Opiela — Chief Marketing Officer, Acoustic
To succeed in this new era of customer engagement, marketers must evolve from campaign-centric strategies to journey-centric execution.
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