Simon Fraser
Simon Fraser
His decades of experience help businesses make better sense of their customers' needs and expectations, in order to drive experience improvement and business outcomes.
Recent Contributions
Effective customer onboarding sets stage for human connection, experience improvement
by Simon Fraser
By taking an experience improvement approach, brands can identify questions to pose to customers at specific moments in the onboarding journey.
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Understand and predict customer needs with customer journey analytics
by Simon Fraser
Customer journeys can change on a dime and the only guarantee is that today's journey looks nothing like yesterday's and tomorrow's will certainly be something…
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Uniting transactional and relationship surveys to capture the entire experience
by Simon Fraser
Simon Fraser, strategic insights consultant at InMoment, explains how once transactional and relationship surveys gather insights a retailer needs, action can…
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