Alex Rawal is the Head of Growth Marketing at SumUp, where he leverages a decade of experience in digital media strategy, product launches, and data-driven marketing to drive business growth. An accomplished leader in the CPG and fintech sectors, he previously led a full revamp of SumUp's performance media channels, significantly reducing customer acquisition costs. Rawal is also a proven entrepreneur, having founded and successfully sold Method Roasters, a small-batch coffee company that supplied over 40 businesses.
