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Tom Caporaso

Tom Caporaso
Tom Caporaso is CEO of Clarus Commerce, the only company specializing in building, managing and optimizing premium loyalty programs. He has been in the loyalty and subscription space for over 20 years.

Recent Contributions


It's prime time for retailers to grow an Amazon-level loyalty program

by Tom Caporaso — CEO, Clarus Commerce

Clarus Commerce CEO Tom Caporaso believes it's time for retailers to take advantage of the new membership economy.

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How to attract millennial holiday shoppers to your loyalty program

by Tom Caporaso — CEO, Clarus Commerce

Tom Caporaso, CEO of Clarus Commerce, shares three ways retailers can incorporate features and benefits into loyalty programs in the quest to attract…

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