Trey Loughran is an authority on mid-to-lower income consumer spending patterns and CEO at Purchasing Power. He joined the company in early October 2019, having held multiple senior executive roles spanning financial services and technology, digital marketing and data analytics across both business-to-business and business-to-consumer platforms.
by Trey Loughran — CEO, Purchasing Power
It's not that consumers have been avoiding steps to prepare for holiday demands. More than half of respondents surveyed (54%) said they save throughout the…
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