With more than 20 years of experience in media and technology working across the European, North American and Australasian markets, Troy is an entrepreneur with a vision for applying clever technology to streamline and automate media buying and advertising campaign deployment. Before co-founding retail media platform Zitcha in 2022, Troy worked on campaigns for some of the world’s biggest brands including NAB, AOL, Kimberly-Clark, Unilever, The Home Depot, Pepsi, Subway, Schweppes, American Express and Village Roadshow.
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