Udayan Bose

Udayan recognized the potential of search marketing as an essential advertising channel in 2004. Having experienced first-hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator. 

Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the Company. 

Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. 

Udayan holds a Bachelors Degree in Chemical Engineering from the Indian Institute of Technology, Delhi.

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