Wendy Karlyn
Wendy Karlyn
Chief Client Officer and Global CPG/Retail lead at Rightpoint. 27+ years of partnering with clients to solve their most important strategic marketing, digital transformation and commerce challenges to drive revenue growth. Global clients include General Motors, Chrysler, Ralph Lauren, Gucci, Luxottica, Proctor and Gamble, Dunkin' Brands and Best Buy. Successful track record building cross-functional teams and evolving organizations. Deep understanding of organizational design and modeling teams for success both at agencies and with global client organizations.
Recent Contributions
An experience-focused approach to subscriptions
by Wendy Karlyn — Chief Client Officer and Global CPG/Retail lead, Rightpoint
A subscription model isn’t a golden ticket to success as it requires careful strategy and consistent execution. However, when retailers find the right fit and…
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