Wesley Almeida
Wesley Almeida
Wesley Almeida is a seasoned product leader with two decades of experience building digital retail solutions. He specializes in loyalty program design, fraud prevention strategies, and creating customer experiences that deliver trust and long-term value. Wesley is passionate about helping brands move beyond transactional rewards to build genuine, lasting loyalty.
Recent Contributions
Designing loyalty programs that build trust, not just discounts
by Wesley Almeida — Product Strategy Leader / Loyalty Innovation, Independent Consultant
It’s tempting to treat loyalty programs like discount engines. But if you want to build real, lasting loyalty, you need to start by building trust. Design for…
read nowSee More From Wesley
