Chris Petersen Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace. www
Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.
Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.
Omnichannel drives new expectations that every retailer must address.
In mature categories with declining volumes and margins, there are immense pressures on the c-suite to innovate. Consumers have already voted for a seamless experience across time and place. Future success will require "omni-retail" of engaging consumers when, where and how they want to shop and purchase.
For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that they must become more flexible and "seamless."
Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.
Declaring you are omnichannel is the easy part. Achieving profitability will require balancing the tradeoffs of long-tail assortments vs. the ability to deliver a quality experience integrating the virtual and physical shelf.
Traditional metrics of sales and share are not enough for omnichannel.
If retailers want to engage, they need more than products, pics and price.
Consumers want online to be more like stores … and vice versa.
Omnichannel "click & collect" is a slippery slope for retail prices.
Omnichannel is creating an experience where you can have it your way.
Consumer behavior is disrupting every facet and category of retail.
Consumer journeys are neither the same, nor consistent. The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in retail today.
Omnichannel is not an option … it's a question of survival.
Key questions for winning by staying human in a digital age.
A couple of creative guys applied technology to get a mattress to fit in a standard carrier shipping box. From a purely product perspective, this innovation enables reduced shipping costs and wider distribution potential through omnichannel sales.
To understand what innovation means, walk a mile in their shoes.
Traditional retailers' legacy of store success is their biggest challenge.
It seems our lives are now filled with sexy sounding digital assistants all competing to serve us. The allure of the new digital assistants is that they are always on, and don't require a computer.