Chris Petersen
Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace. wwwView Chris Petersen's profile on LinkedIn

Alibaba one-ups Amazon by building a mall for retailers

Alibaba one-ups Amazon by building a mall for retailers

Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will serve the rising expectations of today's customers.

Ultimate irony – Amazon building warehouse at former U.S. mall

Ultimate irony – Amazon building warehouse at former U.S. mall

As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment.

Why subscriptions are literally sucking the life out of stores

Why subscriptions are literally sucking the life out of stores

Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks and mortar stores.

Does Walmart really have a shot against the Amazon juggernaut?

Does Walmart really have a shot against the Amazon juggernaut?

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.

Can any traditional retailer survive the

Can any traditional retailer survive the "Battle of the Bots"?

Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.

Last mile: The amazing race to solve the delivery dilemma

Last mile: The amazing race to solve the delivery dilemma

Omnichannel drives new expectations that every retailer must address.

5 top themes for future retail success

5 top themes for future retail success

In mature categories with declining volumes and margins, there are immense pressures on the c-suite to innovate. Consumers have already voted for a seamless experience across time and place. Future success will require "omni-retail" of engaging consumers when, where and how they want to shop and purchase.

5 key distributor opportunities in an omnichannel world

5 key distributor opportunities in an omnichannel world

For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that they must become more flexible and "seamless."

5 key success factors for 'omnichannel as the new normal'

5 key success factors for 'omnichannel as the new normal'

Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.

Online assortments: Long-tail, curated or castrated?

Online assortments: Long-tail, curated or castrated?

Declaring you are omnichannel is the easy part. Achieving profitability will require balancing the tradeoffs of long-tail assortments vs. the ability to deliver a quality experience integrating the virtual and physical shelf.

7 critical questions traditional retailer metrics can't answer

7 critical questions traditional retailer metrics can't answer

Traditional metrics of sales and share are not enough for omnichannel.

1 of the greatest misses in omnichannel retailing

1 of the greatest misses in omnichannel retailing

If retailers want to engage, they need more than products, pics and price.

5 ways to optimize customer experience in store and online

5 ways to optimize customer experience in store and online

Consumers want online to be more like stores … and vice versa.

Should retail prices in store be the same as online?

Should retail prices in store be the same as online?

Omnichannel "click & collect" is a slippery slope for retail prices.

3 surefire ways to tell if a retail store is 'omnichannel'

3 surefire ways to tell if a retail store is 'omnichannel'

Omnichannel is creating an experience where you can have it your way.

5 ways omnichannel is destroying the auto

5 ways omnichannel is destroying the auto "retail store"

Consumer behavior is disrupting every facet and category of retail.

The simple solution for retailers: Be channel agnostic

The simple solution for retailers: Be channel agnostic

Consumer journeys are neither the same, nor consistent. The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in retail today.

If you are not at the table, you’re on the menu

If you are not at the table, you’re on the menu

Omnichannel is not an option … it's a question of survival.

The empathic enterprise: What are your balance points?

The empathic enterprise: What are your balance points?

Key questions for winning by staying human in a digital age.

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