Chris Petersen Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace. www
Blogger Chris H. Petersen explains the changes relating to content and consumer behavior and expectations. Transformation from physical to digital retail has created many new points of access for customers.
Chris Petersen explains why adding more technology does not mean consumers will come or buy.
Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will serve the rising expectations of today's customers.
As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment.
Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks and mortar stores.
Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.
Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.
Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.
Omnichannel drives new expectations that every retailer must address.
In mature categories with declining volumes and margins, there are immense pressures on the c-suite to innovate. Consumers have already voted for a seamless experience across time and place. Future success will require "omni-retail" of engaging consumers when, where and how they want to shop and purchase.
For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that they must become more flexible and "seamless."
Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.
Declaring you are omnichannel is the easy part. Achieving profitability will require balancing the tradeoffs of long-tail assortments vs. the ability to deliver a quality experience integrating the virtual and physical shelf.
Traditional metrics of sales and share are not enough for omnichannel.
If retailers want to engage, they need more than products, pics and price.
Consumers want online to be more like stores … and vice versa.
Omnichannel "click & collect" is a slippery slope for retail prices.
Omnichannel is creating an experience where you can have it your way.
Consumer behavior is disrupting every facet and category of retail.
Consumer journeys are neither the same, nor consistent. The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in retail today.