Chris Petersen Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace. www
Blogger and industry expert Chris H. Petersen explains why today's retail customer experience involves a foundation of "goodwill" that drives positive feelings.
Blogger Chris Petersen says that when a retailer doesn't have the resources or infrastructure, the best way to compete with Amazon is do something different. Some of the smallest retailers are deploying strategies that other retailers can leverage for differentiation.
As Chris Petersen sees it everything and every aspect of retail is being disrupted and reinvented.
Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.
As Chris Petersen explains consumer-facing content is dispersed across many channels, systems and the cloud. Consequently, a major challenge for brands and retailers is how to curate the "rich product content" that engages customers early, often, and even after the sale.
Blogger Chris Petersen explains why the future of retail is not linear and that the winners are building ecosystems.
Blogger Chris H. Petersen explains how two of the top retailers are thriving by doing more than helping consumers make the purchase.
Blogger Chris H. Petersen explains the changes relating to content and consumer behavior and expectations. Transformation from physical to digital retail has created many new points of access for customers.
Chris Petersen explains why adding more technology does not mean consumers will come or buy.
Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will serve the rising expectations of today's customers.
As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment.
Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks and mortar stores.
Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.
Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.
Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.
Omnichannel drives new expectations that every retailer must address.
In mature categories with declining volumes and margins, there are immense pressures on the c-suite to innovate. Consumers have already voted for a seamless experience across time and place. Future success will require "omni-retail" of engaging consumers when, where and how they want to shop and purchase.
For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that they must become more flexible and "seamless."
Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.
Declaring you are omnichannel is the easy part. Achieving profitability will require balancing the tradeoffs of long-tail assortments vs. the ability to deliver a quality experience integrating the virtual and physical shelf.