Chris Petersen / Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace.
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5 key distributor opportunities in an omnichannel world

For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that they must become more flexible and "seamless."

5 key success factors for 'omnichannel as the new normal'

Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.

Online assortments: Long-tail, curated or castrated?

Declaring you are omnichannel is the easy part. Achieving profitability will require balancing the tradeoffs of long-tail assortments vs. the ability to deliver a quality experience integrating the virtual and physical shelf.

7 critical questions traditional retailer metrics can't answer

Traditional metrics of sales and share are not enough for omnichannel.

1 of the greatest misses in omnichannel retailing

If retailers want to engage, they need more than products, pics and price.

5 ways to optimize customer experience in store and online

Consumers want online to be more like stores … and vice versa.

Should retail prices in store be the same as online?

Omnichannel "click & collect" is a slippery slope for retail prices.

3 surefire ways to tell if a retail store is 'omnichannel'

Omnichannel is creating an experience where you can have it your way.

5 ways omnichannel is destroying the auto "retail store"

Consumer behavior is disrupting every facet and category of retail.

The simple solution for retailers: Be channel agnostic

Consumer journeys are neither the same, nor consistent. The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in retail today.

If you are not at the table, you’re on the menu

Omnichannel is not an option … it's a question of survival.

The empathic enterprise: What are your balance points?

Key questions for winning by staying human in a digital age.

Thinking inside of the box in order to sell better beds online

A couple of creative guys applied technology to get a mattress to fit in a standard carrier shipping box. From a purely product perspective, this innovation enables reduced shipping costs and wider distribution potential through omnichannel sales.

3 innovation lessons from the Hippo Water Roller story

To understand what innovation means, walk a mile in their shoes.

7 reasons why traditional retailers are struggling

Traditional retailers' legacy of store success is their biggest challenge.

So long Siri ... Hello Alexa ... Goodbye privacy?

It seems our lives are now filled with sexy sounding digital assistants all competing to serve us. The allure of the new digital assistants is that they are always on, and don't require a computer.

Forgoing clicks and betting on bricks: What's the story?

NYC-based Story and the five ways it beats e-tailers.

5 signs you're in a relationship with the consumer … or not

The most important 'sale' made every day is building relationships.

Droids vs drones: The war to win the "last mile" of retail

Winning the last mile of delivery creates a major competitive advantage.

If there is an app for that… why should we care about bots?

Ignorance is not bliss, nor is it profitable in today's connected world.

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