Marketing
1-800-Flowers.com teams with GLAAD to celebrate Pride Month
June 8, 2021
Online gifting retailer 1-800-Flowers.com is teaming up with GLAAD, the leading LGBTQ+ media advocacy group, to celebrate Pride Month and donating 20% of proceeds from a special Pride Bouquet being sold this month. The effort is part of the company's #NoLimitsOnLove initiative which included a $25,000 donation to GLADD, according to a press release.
The Pride Bouquet features kaleidoscope roses with one or two dozen stems. It is available with or without a coordinating vase and can be shipped anywhere within the continental United States.
"Our company seeks to inspire more human expression, connection, and celebration — for everyone," Chris McCann, 1-800-FLOWERS.COM Inc. CEO, said in the release. "We are pleased to demonstrate our Pride by continuing to support GLAAD as we work together to create a world where everyone can live the life they love."
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