Ramping up accessibility

February 12, 2008

Accessibility not only is the law, it's good business. Here's how to stay legal and profit at the same time.

Up close and personal

February 12, 2008

Becoming familiar with customers builds lasting loyalty.

Know your customer

by James Bickers — Editor, Networld Alliance

February 12, 2008

See how personas help retailers shape the customer experience.

Product pros

February 12, 2008

Knowledgeable employees are trained, not hired.

The Tao of wow

February 12, 2008

Analyze what customers want from your brand, and give it to them.

Software-as-a-service for in-store digital signage

February 11, 2008

The distribution model is one of the most important aspects to investigate when selecting digital signage software.

Inserts more influential than TV ads

February 11, 2008

BALTIMORE — Vertis Communications announced the tenth anniversary of its proprietary Vertis Customer Focus study, which has been analyzing the key trends…

Online shoppers want user ratings systems

by James Bickers — Editor, Networld Alliance

February 11, 2008

Forrester Research recently surveyed 5,000 online shoppers, asking them what they value most from an online experience. The overwhelming majority said they…

Clarity UC solution lets sales associates go mobile

February 11, 2008

SAN JOSE, Calif. — Clarity Consulting Inc. demonstrated a new Unified Communications (UC) retail solution today at Microsoft's Office System Developer…

More companies realize customer experience will be critical in 2008

by James Bickers — Editor, Networld Alliance

February 11, 2008

Forrester Research has just published "Obstacles to Customer Experience Success, 2008," which distills the results of a survey of 287 customer experience…

Adidas unveils new store design

February 10, 2008

DNR: Adidas unveiled a new store design for its Adidas Originals boutique in Soho on Feb. 2. The refashioned store also serves as the U.S. launch pad for the…

Misery loves retail therapy

February 10, 2008

Telegraph: Shoppers are more likely to indulge in retail therapy when they are down in the dumps, psychologists have confirmed. Those who were feeling dejected…

Borders analyzes efficacy of its email coupon program

February 10, 2008

Stores: Kevin Ertell, vice president of e-business at Borders Group, wanted a clearer understanding of how behavior differed between "coupon seekers" (shoppers…

Four key principles for retail store design

February 10, 2008

Inside Retailing (Australia): Brian Walker, who consults with retailers under the moniker "The Retail Doctor", has published four key elements of effective…

Wal-Mart countdown clocks mark the minutes to digital TV deadline

by James Bickers — Editor, Networld Alliance

February 10, 2008

On February 17, 2009, analog televisions in the United States will no longer be able to pick up over-the-air signals. Research done by the Nielsen Company says…

Healthnotes program shown to increase shopper satisfaction, drive sales

February 6, 2008

PORTLAND, Ore. — Healthnotes announced results of an in-store test conducted by an independent firm showing that the company's "Fresh Ideas" program drives…

Chocolate lounge invites customers to sit back and relax

February 4, 2008

Display & Design Ideas: In recent years, chocolatiers have picked up on consumers' fond sentiments for the cocoa bean and have begun opening chocolate…

Wal-Mart launches online shopping tool for Valentine's Day

February 4, 2008

BENTONVILLE, Ark. — Wal-Mart has introduced HelpaChickPick.com and re-introduced HelpaGuyBuy.com, online shopping tools that help customers identify the gift…

Audience metrics a focus of Screen Expo Europe Day One

February 4, 2008

LONDON — The interest in Screen Expo Europe this morning was obvious just by looking at the entrance way to the National Hall at Olymipia in London. Show…

Survey: grocery shopping can be enjoyable, sometimes

February 3, 2008

Progressive Grocer: For the folks who craft the myths and messages of a brand — professional marketers — grocery shopping can sometimes be significantly…