Abercrombie & Fitch, Hollister build mobile storefronts

Digby, developer of mobile commerce solutions for the retail and e-commerce market segments, announced today that global retailer Abercrombie & Fitch has selected Digby to build, manage and operate mobile storefronts for both its Abercrombie & Fitch and Hollister Co. brands. The new storefronts, which initially focus on making mobile Web sites available to all Internet-enabled mobile devices, allow for easy browsing and purchasing of all products anytime and anywhere Abercrombie and Hollister customers choose to shop.

"Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative," said Kristi Decker, director, online merchandising for Abercrombie & Fitch. "Digby meets our high standards for delivering a consistent and positive brand experience, while utilizing a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life."