Technology
Adore Beauty taps tutch for endless aisle capabilities
March 5, 2025
Adore Beauty, an online beauty retailer in Australia, is deploying tutch's in-store digital platform to provide endless aisle capability and to strengthen its ominichannel approach ahead of a physical retail launch.
In a three-year strategy plan the retailer aims to open 25-plus stores and achieve a total group revenue of 30% growth, according to a press release. The partners aim to integrate Adore Beauty's online offerings with its in-store experience, ensuring a seamless omnichannel strategy.
The initiative aims to improve profit margins, enhance the synergy between physical and online sales, achieve over 500,000 in-store transactions annually and expand the customer base by more than 100,000 each year.
"Adore Beauty has strong foundations poised for material growth. Taking the group from a pure-play online beauty platform into an omnichannel beauty authority is a natural evolution for the Group," CEO Sacha Laing said in the release.
Customers at the Adore Beauty retail stores will be able to purchase products available in store, while curating a cart from products only available online. A customer's online items are sent to them after they've finished shopping.
Customers can use the in-store kiosk to find reviews, ingredients and more information on any of the products in the Adore Beauty catalog, whether they are in-store or online.
"There's a common misconception among retailers that online and in-store shopping journeys are two separate experiences, and that focusing on one means sacrificing parts of the other. Together with Adore Beauty, we're proving that these experiences can seamlessly blend into one continuous journey, allowing customers to benefit from the advantages of both online and in-store shopping," Greg Jones, CEO of tutch, said in the release.
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