AI

AI spurring smarter business growth, claims IBM study

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January 19, 2026

Companies have high expectations from AI efforts with productivity gains predicted to grow by 42% and with 67% of companies expecting the technology to eliminate resource and skill constraints.

Those are just two findings from an IBM study that also revealed corporate leaders expect AI spend to shift from efficiency to innovation by 2030, according to a press release on the findings.

The research, from the IBM Institute for Business Value, also revealed nearly eight in 10, (79%), surveyed executives expect AI will significantly contribute to their revenue by 2030 — up from 40% today. But just a small number, 24%, have a clear view of where that revenue will come from.

"AI won't just support businesses, it will define them," Mohamad Ali, senior vice president, IBM Consulting, said in the release. "By 2030, the companies that win will weave AI into every decision and operation. They will own powerful AI assets, move faster than competitors, bring innovations to market quickly, and deliver real, measurable business results using technology and automation."

The study is based on insights from 2,000 C-suite executives.