Customer Service

Alaska Airlines taps Natalie Bowman as digital experience VP

Photo: Markus Mainka - stock.adobe.com

November 19, 2024

The Alaska Airlines board of directors has elected five new executives in key areas of the company, including Natalie Bowman ass vice president of digital experience, and Todd Traynor-Corey as VP guest products and experience.

"Our company is positioned for continued growth and success in the years ahead, and I am extremely grateful for the entire team that got us to this point and who will realize our vision for the future," Ben Minicucci, chief executive officer and president, Alaska Air Group, said in a press release on the leadership hires. "Today, I am particularly excited to announce the promotion of five leaders who have had a tremendous impact on our company in the last few years — and who will help us delight our guests, power our growth and further enhance brand loyalty in the years ahead. These leaders reflect our values while delivering great outcomes for our guests, employees, owners and communities."

Bowman will drive Alaska Airlines' digital transformation by enhancing the customer experience across all digital touch points. Bowman will lead teams in product management, design and software engineering to deliver seamless digital interactions for Alaska's customers. Collaborating closely with marketing, guest experience and product teams, Bowman will focus on developing seamless travel experiences that drive brand loyalty.

Bowman most recently served as managing director of digital product and design, overseeing guest-facing digital platforms such as the website, mobile app and airport digital experience.

Previously, she was managing director of marketing & advertising. Bowman has been with Alaska eight years, playing a key role in advancing the airline's digital strategy, implementing machine-learning to enhance marketing effectiveness, enabling app personalization and pioneering GenAI travel innovations.

As vice president of guest products and experience, Traynor-Corey will oversee the strategic vision and operational execution of both Alaska's and Hawaiian Airlines' guest products and overall travel experience.

His responsibilities include airport lounges, inflight food and beverage, inflight experience, inflight connectivity, contact centers and the broader premium guest experience. Traynor-Corey's leadership will ensure Alaska continues to deliver best-in-class service that distinguishes it as a preferred airline for domestic and international travelers alike.

As managing director of guest products, Traynor-Corey led Alaska's inflight dining transformation, integrating partnerships with Stumptown Coffee and local craft brands, while expanding sustainable menu offerings. He also oversaw the expansion of Alaska Lounges, launching a two-tier membership model, and led major cabin upgrades to improve the customer experience. Traynor-Corey's prior experience includes leadership roles at airlines including United, Northwest and Delta, specializing in premium inflight and airport services.