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Amazon adds 'make an offer' feature to its marketplace

Amazon has added a feature to its third-party marketplace that calls to mind the spirit of weekend yard-sale trips: haggling.

December 9, 2014

Amazon has added a feature to its third-party marketplace that calls to mind the spirit of weekend yard-sale trips: haggling.

The retailer announced a "Make an Offer" feature on select sections of its third-party marketplace. Browsers can choose to buy an item at the listed price, or select "Make an Offer" to enter a private bid. Sellers can accept, reject, or make a counter offer.

At launch, approximately 150,000 items have Make an Offer enabled. Categories at launch include sports and entertainment collectibles, collectible coins, and fine art. The company said it will expand the program to hundreds of thousands of items in 2015.