Marketing

Amazon Prime Day kicks off 4 days of sales July 8

Photo: Amazon

June 30, 2025

Amazon's Prime Day 2025 sales event starts July 8 and runs four days, through July 11, this year with deals across more than 35 categories.

Amazon Prime members can access early deals starting before the event, according to an Amazon blog.

New this year are "Today's Big Deals"— themed daily deal drops that launch daily at midnight PDT and remain available for a limited time, while supplies last.

"New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18– to 24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," Jamil Ghani, vice president of Amazon Prime, said in an Amazon blog. "Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save."