E-commerce
American Eagle launches vintage clothing resale shop
April 24, 2023
American Eagle Outfitters and thredUP have launched a resale shop of secondhand and vintage AE clothing available for sale at ae.thredup.com.
The site, called RE/AE, is powered by thredUP's resale-as-a-service platform, according to a press release.
The retailer has also teamed up with Snapchat for a shoppable AR lens showcasing select styles from a curated 200-piece collection.
"We are passionate about finding new and exciting ways to connect with our customers and RE/AE's accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades," Jennifer Foyle, president/chief creative officer, AE and Aerie [a retail brand], said in the release. "Standing behind our commitment to help create a more sustainable future, the partnership with thredUP innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate."
RE/AE includes styles from as early as the 1980s. All priced between $10 and $40, RE/AE includes all-gender clothing and is available to shop at ae.thredup.com.
