News

American Eagle: Try on jeans, get a free smart phone

July 20, 2010

American Eagle Outfitters has announced a back-to-school promotion in which every customer who tries on a pair of AE jeans receives a free smart phone after an instant discount with a new two-year service plan, from July 21 to Aug. 3. According to the company, customers can choose from more than 40 phones from a variety of top brands including BlackBerry and Android smart phones and many others. Every customer who takes advantage of the promotion will also receive a $25 AE "Money Card" redeemable online or in stores.

"American Eagle Outfitters wants to send our customers back-to-school in style with new denim and a new phone," said Fred Grover, executive vice president of marketing, American Eagle Outfitters. "This promotion adds a level of excitement and fun to our customers' shopping experience, as well as making a powerful statement about our confidence in the denim collection."

How it works:

• As customers exit the AE fitting rooms after trying on jeans, they will receive a special card that explains how to select their phone and carrier at www.ae.com/jeans.
• The new phone and $25 AE Money Card is sent to the customer via FedEx.
• Users will be given the opportunity to download an AE logo to their phone deck that acts as a direct link to the AE mobile site.
• Online shoppers will receive the special card in their order shipment with every denim purchase.