Consumer Behavior

American shoppers are loving convenience stores

Photo by istock.com

November 4, 2022

The U.S. consumer is increasingly becoming a convenience store fan, with 62% stopping by a store at least once a week and 70% of convenience store consumers more likely to buy something they've seen promoted on a c-store social media post.

Those are top findings from a study commissioned by NCSolutions.

In addition 71% of shoppers say they discover new products and brands while in convenience stores, 91% of Gen Z says c-stores provide a good shopping experience and 49% of Gen Z shoppers have used a delivery service for convenience store shopping.

"These new consumer insights accentuate the considerable role convenience stores play in America today. At the c-store, the shopping moment is low risk for the consumer and high opportunity for brands," Alan Miles, CEO, NCSolutions, said in a press release on the findings. "With mostly single-serve portions, consumers are looking for products on the go. It is a perfect place to engage and secure new brand buyers and identify the viability of new products."

A majority of American consumers, 79%, say the stores offer a lot of product variety, while 77% say c-stores provide a good shopping experience. Sixty-three percent see c-stores as delivering good value for their budgets.

The online survey polled 2,216 respondents, age 18 or older, between Oct. 7 and Oct. 10.