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American shoppers put money where their trust is, reveals research

October 31, 2018

American shoppers are increasingly shopping at retailers they trust, according to new PCI Pal research.

Trust in a retailer or business's practices is becoming more important given that nearly half, 44 percent, of U.S. consumers have dealt with the fallout from a security breach or hack, stated the research.

"While security breaches are not new, U.S. consumers' attitudes towards them seem to be changing significantly — with the vast majority of Americans now reporting that trust in security practices (or lack thereof) influences not just where but also how, and how much they spend," explained James Barham, COO at PCI Pal, in a release on the research findings.

The research revealed 83 percent of consumers will stop spending with a business for several months in the immediate aftermath of a security breach or a hack and over one-fifth (21 percent) will never return to a brand or a business post-breach.