Consumer Behavior

Americans a loyal bunch to grocers, electronic stores

Photo by istock.com

June 23, 2021

Most Americans, 73.2%, are loyal to their favorite brands, especially when it comes to grocery and electronic stores, and the year of the pandemic clarified brand loyalties.

Those are top findings from a Smarty survey which also revealed Americans now have greater love for general retailers, including Amazon, Walmart and Target.

"This tells us that the pandemic caused people to evaluate the brands they like and don't like and where they want to spend the bulk of their time and money. The pandemic clarified brand loyalties; people honed in on the brands they value and spent their money with those brands," Vipin Porwal, Smarty founder and CEO, said in a press release on the findings.

The pandemic also changed shopping behaviors, with many of those polled stating they spent more money in general retail stores. "These brands grew exponentially during the pandemic, with many becoming a one-stop shop for Americans' needs," Porwal said in the release. "As we can see, consumers are prioritizing convenience in our new normal."

Yet Americans will abandon favorite brands if they find a better-quality product at a competing brand (47%) or if their preferred brand becomes too expensive (45%).