Marketing

Amsterdam fashion brand opens NYC flagship store

Photo by istock.com

December 17, 2020

Fashion and lifestyle brand Daily Paper, an Amsterdam retailer, has opened the doors to its 6,000-square-foot New York City flagship store on the Lower East Side.

The brand was launched in 2012 by three friends, Hussein Suleiman, Abderrahmane Trabsini and Jefferson Osei. The three grew up in Amsterdam's Old West neighborhood and launched their fashion brand from a blog they started as kids, according to a press release.

Daily Paper offers two collections a year focusing on both men's and women's wear with a range of designs across accessories.

"We wanted to create a destination store where we could showcase the world of Daily Paper in an area that fits with the brand," Suleiman said in the release.

The store features a coffee bar and lounge area for customers.