News

Artisan expands mobile marketing automation capabilities

Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing.

August 26, 2014

Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing. According to the company, this unified offering empowers marketers with the ability to target app users with the right in-app messages at the right time; to integrate native apps into their overall marketing campaigns; and to provide a consistent omni-channel brand experience.

Artisan’s new in-app messaging capabilities allow marketers to communicate dynamically with users while they're engaged with a native mobile app. Formats include slide-in messages, pop-ups and screen takeovers. The text, images and backgrounds in these messages are all customizable without the need for companies to touch the underlying code of an app.

"Due to limited technology capabilities to date, marketers haven’t had the opportunity to realize the full potential of in-app messages to increase engagement," said Bob Moul, CEO of Artisan Mobile. "Marketers can now, for the first time, provide truly tailored in-app messages, and deliver those messages when they’re most likely to drive conversions — all without requiring help from IT. By integrating in-app messaging with the power of our comprehensive platform, we’re empowering customers to take the impact of mobile app marketing to a whole new level."